Digitale Plattformen im industriellen Mittelstand : Strategien, Methoden, Umsetzungsbeispiele
Daniel Beverungen
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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Visualizing Marketing : From Abstract to Intuitive
S. Umit Kucuk
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Bruna Jochims
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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People, Planet and Profit : Socio-Economic Perspectives of CSR
Samuel O. Idowu
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MediaWriting : Print, Broadcast, Online, and Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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MediaWriting : Print, Broadcast, Online, and Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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No B.S. Guide to Direct Response Social Media Marketing
Dan S. Kennedy
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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No B.S. Guide to Direct Response Social Media Marketing : The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
Dan S. Kennedy
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The Ultimate Marketing Plan : Target Your Audience! Get Out Your Message! Build Your Brand!
Dan S Kennedy
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Unlocking the Customer Value Chain : How Decoupling Drives Consumer Disruption
Thales S. Teixeira
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
S. Vandermerwe
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen (Nus, S'pore) Wirtz
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Introductory Time Series with R
Paul S.P. Cowpertwait
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Focus Groups : Applying Communication Theory through Design, Facilitation, and Analysis
Christine S. Davis
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The Best of No BS : The Ultimate No Holds Barred Anthology
Dan S. Kennedy
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How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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Leadership Development in Public Relations : Exploring Crucibles of Experience Among Industry Veterans
Marlene S. Neill
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