Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Sustainable Business : Key Issues
Helen (University of Amsterdam, The Netherlands) Kopnina
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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card
Charles (Texas Christian University) Lamb
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Fashion Buying and Merchandising : The Fashion Buyer in a Digital Society
Rosy (University of Manchester, UK) Boardman
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Strategic Marketing : Creating Competitive Advantage
Douglas (Professor of Marketing, Professor of Marketing, King's West
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
J. Craig (Marquette University) Andrews
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Destination Marketing : Essentials
Steven (University of Queensland, Australia) Pike
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What Sponsors Want: An Inspirational Guide For Event Marketers
Mark (The T1 Agency, Canada) Harrison
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Sustainable Event Management : A Practical Guide
Meegan (The Green Event Guide, Australia) Jones
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