Advertising in Modern and Postmodern Times PDF
by Pamela Odih
Part of the Published in association with Theory, Culture & Society series
Description
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.
Advertising in Modern and Postmodern Times:
- provides a comprehensive discussion of the main theories
- shows you how real adverts work, together with reproductions of advertising images and copy
- demonstrates how advertising constructs subjects
- provides an instructive historical overview of advertising
- explores the relationship between advertising and industrial capitalism.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:232 pages
- Publisher:SAGE Publications
- Publication Date:30/04/2007
- Category:
- ISBN:9781848605060
Other Formats
- Hardback from £168.00
Information
-
Download - Immediately Available
- Format:PDF
- Pages:232 pages
- Publisher:SAGE Publications
- Publication Date:30/04/2007
- Category:
- ISBN:9781848605060