Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Media Localism : The Policies of Place
Christopher Ali
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Media Localism : The Policies of Place
Christopher Ali
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Mister Pulitzer and the Spider : Modern News from Realism to the Digital
Kevin G Barnhurst
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Pioneering African-American Women in the Advertising Business : Biographies of MAD Black WOMEN
Judy Davis
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The Psychology of Advertising
Bob M (Professor of Consumer Behavior in the Department of Mar Fennis
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African Luxury Branding : From Soft Power to Queer Futures
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Freedom of Commercial Expression
Roger A. (, Emeritus Professor, University of Alberta) Shiner
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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