Predictably Irrational : The Hidden Forces that Shape Our Decisions
Dan Ariely
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Payoff : The Hidden Logic That Shapes Our Motivations
Dan Ariely
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Behavioural Economics Saved My Dog : Life Advice For The Imperfect Human
Dan Ariely
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Misbelief : What Makes Rational People Believe Irrational Things
Dan Ariely
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
Dan Ariely
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Payoff : The Hidden Logic That Shapes Our Motivations
Dan Ariely
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