Toolbox Digital Business : Leadership, Business Models, Technologies and Change Hardback
by Ralf T. Kreutzer
Part of the Management for Professionals series
Hardback
Description
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development.
It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible.
The tools offered in this book will support companies in actively shaping the change.
Information
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Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:561 pages, 168 Illustrations, color; 5 Illustrations, black and white; XXI, 561 p. 173 illus., 168 i
- Publisher:Springer
- Publication Date:14/05/2022
- Category:
- ISBN:9783658370169
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Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:561 pages, 168 Illustrations, color; 5 Illustrations, black and white; XXI, 561 p. 173 illus., 168 i
- Publisher:Springer
- Publication Date:14/05/2022
- Category:
- ISBN:9783658370169
