Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Crossing the River : The Coming of Age of the Internet in Politics and Advocacy, EPUB eBook

Crossing the River : The Coming of Age of the Internet in Politics and Advocacy EPUB

EPUB

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

The political process is seeing the impact of disruptive technologies that are leading to dramatic changes in the marketplace of ideas and action. Crossing the River: The Coming of Age of the Internet in Politics and Advocacy, Karen A.B. Jagoda, Editor, documents how attitudes changed about the convergence of the Internet and politics from 1998 through the 2004 election. Until only recently, the Internet played no role in campaigns as television advertising, direct mail and phone banks took the vast majority of campaign budget dollars. By 2004, candidates effectively used Internet tools for fundraising, persuasion, and mobilization. The focus of this collection of provocative essays and research from a broad range of leading political online strategists and Republican and Democratic insiders is on the most effective use of online tools in order to better allocate valuable campaign resources. Candidates, political strategists, campaign mangers, media planners and buyers, fundraisers, grassroots organizers, public affairs experts, Web publishers, political scientists, and entrepreneurs will gain insights into this new political landscape through the lessons learned and predictions from some of the political and advocacy online pioneers of the 21st Century.

Information

Save 30%

£10.79

£7.55

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information