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Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary, PDF eBook

Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary PDF

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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