Factory Information Systems : Design and Implementation for Cim Management and Control
John (Port Hueneme, California, and Austin, Texas, USA) Gaylord
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Rowntree and the Marketing Revolution, 1862-1969
Robert (London School of Economics and Political Science) Fitzgerald
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Pricing Strategy Implementation : Translating Pricing Strategy into Results
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Making Marketing Happen
Brian D. (Pragmedic Limited and Hertfordshire University, UK.) Smith
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Techniques of Social Influence : The psychology of gaining compliance
Dariusz (University of Social Sciences and Humanities, Polan Dolinski
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Handbook on Brand and Experience Management
Edited By Bernd H. Schmitt And David L. Rogers
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A Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money
Shailin (CEO and Founder) Dhar
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Real Estate Marketing : Strategy, Personal Selling, Negotiation, Management, and Ethics
M. Joseph (Virginia Polytechnic Institute and State University, Sirgy
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Die Bedeutung des Beschwerdemanagements fur das Risikomanagement bei Banken
Martin, Bes (London School of Economics and Political Science) Bauer
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Promoting Equality and Diversity: A Practitioner's Guide
Henrietta (Barrister, Doughty Street Chambers) Hill
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Market-Driven Management : Strategic and Operational Marketing
Jean-Jacques (Universita degli studi di Milano-Bicocca, Italy Lambin
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Practical Guide to Comparative Advertising : Dare to Compare
Ruth M. (Chair, Corbin Partners Inc., and Adjunct Professor Os Corbin
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The Advanced Dictionary of Marketing : Putting Theory to Use
Scott (, Associate Professor of Marketing and Strategic Managem Dacko
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Comparative Advertising : History, Theory, and Practice
Fred, Gaylord College of Journalism and Mass Communication, Uni Beard
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Data Mining Techniques in CRM : Inside Customer Segmentation
Konstantinos K. (Eurobank, Greece) Tsiptsis
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Principles of Marketing: An Asian Perspective
Philip Kotler
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Marketing Grain and Livestock
Gary F. (Instructor of Economics and Finance, Des Moines Area Stasko
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Business Ethics : A stakeholder, governance and risk approach
Bob (University of Hong Kong) Tricker
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Business Ethics : A stakeholder, governance and risk approach
Bob (University of Hong Kong) Tricker
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