European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi (Tsinghua University, China) Liu
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Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach
Edoardo Magnotta
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
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Decoding Coca-Cola : A Biography of a Global Brand
Robert (RMIT, Australia) Crawford
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Contemporary Consumer Culture Theory
John F. Sherry
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