Analysis for Marketing Planning Paperback
by Donald R. Lehmann, Russell S. Winer
Paperback
Description
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan.
Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis.
This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Information
-
Item not Available
- Format:Paperback
- Pages:312 pages
- Publisher:McGraw-Hill Education - Europe
- Publication Date:29/11/2007
- Category:
- ISBN:9780073529844
Information
-
Item not Available
- Format:Paperback
- Pages:312 pages
- Publisher:McGraw-Hill Education - Europe
- Publication Date:29/11/2007
- Category:
- ISBN:9780073529844