This is Marketing : You Can't Be Seen Until You Learn To See
Seth Godin
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Purple Cow : Transform Your Business by Being Remarkable
Seth Godin
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The Zappos Experience : 5 Principles to Inspire, Engage, and WOW
Joseph A. Michelli
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Leading the Starbucks Way : 5 Principles for Connecting with Your Customers, Your Products, and Your People
Joseph A. Michelli
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The Song of Significance
Seth Godin
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We Are All Weird : The Myth of Mass and The End of Compliance
Seth Godin
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Driven to Delight : Delivering World-Class Customer Experience the Mercedes-Benz Way
Joseph A. Michelli
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The New Gold Standard : 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Joseph A. Michelli
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