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Strategic Management : Principles & Practice (with CourseMate and eBook Access Card), Mixed media product Book

Strategic Management : Principles & Practice (with CourseMate and eBook Access Card) Mixed media product

Mixed media product

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What purpose does Strategic Management serve in modern businesses?

Why do different businesses have different strategies?

Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J.

Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

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£45.99

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