Enterprise! (with Printed Access Card) Mixed media product
by William Gartner
Mixed media product
Description
Introduce students to a new mind-set, strong enterprising skills, and the ability to take advantage of ever-changing opportunities with this unique introductory entrepreneurship and small business management text.
Gartner/Bellamy's ENTERPRISE clearly demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This unique text moves beyond most entrepreneurship texts to explore topics using three levels of analysis--the person, business, and environment.
The text emphasizes both ethical issues and global opportunities enterprisers face every day.
With the help of memorable cases and hands-on exercises, the reader travels through the actual physical and mental steps of starting and operating a successful business.
The book focuses on both the personal and professional skills students or budding entrepreneurs need for success in any venture or career.
Information
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Item not Available
- Format:Mixed media product
- Pages:566 pages, Graphs; Charts; Illustrations, color
- Publisher:Cengage Learning, Inc
- Publication Date:09/01/2009
- Category:
- ISBN:9780324130850
Information
-
Item not Available
- Format:Mixed media product
- Pages:566 pages, Graphs; Charts; Illustrations, color
- Publisher:Cengage Learning, Inc
- Publication Date:09/01/2009
- Category:
- ISBN:9780324130850
