Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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How not to Plan : 66 ways to screw it up
APG Ltd
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
Thomas Oosthuizen
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Summary: Building Strong Brands
BusinessNews Publishing
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A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!
James Webb Young
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Fascinate : Your 7 Triggers to Persuasion and Captivation
Sally Hogshead
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The Achieving Society
Prof. David C. McClelland
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How To Write A Good Advertisement: A Short Course In Copywriting
Victor O. Schwab
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Summary: Epic Content Marketing
BusinessNews Publishing
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Summary: Positioning: The Battle for Your Mind
BusinessNews Publishing
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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Summary: The 22 Immutable Laws of Marketing
BusinessNews Publishing
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Fascinate : How to Make Your Brand Impossible to Resist
Sally Hogshead
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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Brand the Change : The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Anne Miltenburg
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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Copywriting Third Edition : Successful writing for design, advertising and marketing
Gyles Lingwood
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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Zucked : Waking Up to the Facebook Catastrophe
Roger McNamee
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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