Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr. Edward T. Vieira
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr. Edward T. Vieira
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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How not to Plan : 66 ways to screw it up
APG Ltd
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
Thomas Oosthuizen
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Summary: Building Strong Brands
BusinessNews Publishing
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A Technique for Producing Ideas - the simple five-step formula anyone can use to be more creative in business and in life!
James Webb Young
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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The Achieving Society
Prof. David C. McClelland
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How To Write A Good Advertisement: A Short Course In Copywriting
Victor O. Schwab
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Summary: Epic Content Marketing
BusinessNews Publishing
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Summary: Positioning: The Battle for Your Mind
BusinessNews Publishing
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Summary: The 22 Immutable Laws of Marketing
BusinessNews Publishing
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Zucked : Waking Up to the Facebook Catastrophe
Roger McNamee
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How to Get to Great Ideas : A system for smart, extraordinary thinking
Dave Birss
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Summary: The Power of Visual Storytelling : Review and Analysis of Walter and Gioglio's Book
BusinessNews Publishing
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Summary: Full Frontal PR : Review and Analysis of Laermer and Prichinello's Book
BusinessNews Publishing
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