The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Sports Marketing : A Strategic Perspective
Matthew D. Shank
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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How to Choose, Brief and Work with Graphic Designers
Amanda J. Field
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Summary: Buzzmarketing
BusinessNews Publishing
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Summary: Creating and Delivering Totally Awesome Customer Experiences
BusinessNews Publishing
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Summary: Guerrilla Marketing in 30 Days
BusinessNews Publishing
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Parenting for the Digital Age : The Truth Behind Media's Effect on Children and What to Do About It
Bill Ratner
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Food Advertising : Nature, Impact and Regulation
Barrie Gunter
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Beautiful PR : Finding your brand's heartbeat for authenticity in communication
Attwood Sophie Attwood
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Advertising Strategy : 3-in-1 Guide to Master Digital Advertising, Marketing Automation, Media Planning & Marketing Psychology
Santino Spencer
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Badvertising : Polluting Our Minds and Fuelling Climate Chaos
Andrew Simms
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Media Selling : Digital, Television, Audio, Print and Cross-Platform
Charles Warner
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Media Selling : Digital, Television, Audio, Print and Cross-Platform
Charles Warner
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Marketing Communication : A Critical Introduction
Richard Varey
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Marketing Communication : A Critical Introduction
Richard Varey
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Internal Marketing: Directions for Management
Barbara Lewis
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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
Thomas J. Reynolds
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