Summary: Ultimate Selling Power
BusinessNews Publishing
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Summary: Unleashing the Ideavirus
BusinessNews Publishing
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Beyond Advertising : Creating Value Through All Customer Touchpoints
Yoram (Jerry) Wind
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Pick Me : Breaking Into Advertising and Staying There
Nancy Vonk
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Kelly Tian
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Agency : Starting a Creative Firm in the Age of Digital Marketing
R. Webb
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The Art of the Pitch : Persuasion and Presentation Skills that Win Business
Peter Coughter
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Play the Game : How to Win in Today's Changing Environment
Adam Strong + 17 Game-Changing Leaders
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Generation M : Young Muslims Changing the World
Shelina Janmohamed
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Marketing: A Very Short Introduction
Kenneth Le Meunier-FitzHugh
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The Daily You : How the New Advertising Industry Is Defining Your Identity and Your Worth
Turow Joseph Turow
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Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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Wally Olins. Brand New. : The Shape of Brands to Come
Wally Olins
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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Endorsements in Advertising : A Social History
Segrave Kerry Segrave
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Imperial persuaders : Images of Africa and Asia in British advertising
Anandi Ramamurthy
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Attracting Perfect Customers : The Power of Strategic Synchronicity
Stacey Hall
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Stand Out : A Simple and Effective Online Marketing Plan for Your Small Business
Aaron N. Fletcher
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Display Advertising : An Hour a Day
David Booth
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How to Choose, Brief and Work with Graphic Designers
Amanda J. Field
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