Corporate Communication : Concepts and Practice
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
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Advertising in the Digital Age : Theories and Practices
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Advertising in the Digital Age : Theories and Practices
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Buyology : How Everything We Believe About Why We Buy is Wrong
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The Brand Book: How to build a profitable brand - fast, effectively and efficiently
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Summary: Building Strong Brands
BusinessNews Publishing
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
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Zucked : Waking Up to the Facebook Catastrophe
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How to Get to Great Ideas : A system for smart, extraordinary thinking
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