Summary: The Power of Visual Storytelling : Review and Analysis of Walter and Gioglio's Book
BusinessNews Publishing
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Summary: Full Frontal PR : Review and Analysis of Laermer and Prichinello's Book
BusinessNews Publishing
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Summary: The Referral Engine
BusinessNews Publishing
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Summary: The New Rules of Marketing & PR
BusinessNews Publishing
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Summary: Advanced Selling Strategies
BusinessNews Publishing
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Summary: Experiential Marketing
BusinessNews Publishing
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Summary: Flip the Funnel
BusinessNews Publishing
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Basics Advertising 02: Art Direction
Mahon Nik Mahon
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Seducing the Subconscious : The Psychology of Emotional Influence in Advertising
Robert Heath
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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GDPR : How To Achieve and Maintain Compliance
Mark Foulsham
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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The Dark Side of Marketing Communications : Critical Marketing Perspectives
Tim Hill
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Social Media Marketing In A Week : Create Your Successful Social Media Strategy In Just Seven Days
Nick Smith
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The Sale Begins When the Customer Says "No"
Elmer G. Leterman
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Summary: The Tipping Point : Review and Analysis of Malcolm Gladwell's Book
BusinessNews Publishing
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