Summary: Ultimate Selling Power
BusinessNews Publishing
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Summary: Unleashing the Ideavirus
BusinessNews Publishing
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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Buy This Book : Studies in Advertising and Consumption
Mica Nava
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China
Kelly Tian
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Play the Game : How to Win in Today's Changing Environment
Adam Strong + 17 Game-Changing Leaders
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Building Value through Marketing : A Step-by-Step Guide
Philip Sugai
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Developing Global Business Communication in Asia : A Business Simulated Case Study Approach
Jane Lockwood
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How Brands Grow : Part 2 Revised eBook
Jenni Romaniuk
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Marketing: A Very Short Introduction
Kenneth Le Meunier-FitzHugh
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth E Clow
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Basics Advertising 02: Art Direction
Mahon Nik Mahon
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham Roberts
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Goods : Advertising, Urban Space, and the Moral Law of the Image
Emanuele Coccia
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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A Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Marketing in the Boardroom : Winning the Hearts and Minds of the Board
Ruth Saunders
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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The Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy
Margo Berman
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