Hooked : How to Build Habit-Forming Products
Nir Eyal
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Add to BasketConsumer Behavior, Global Edition
Michael Solomon
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Add to BasketMillion Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Add to BasketCustomer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Add to BasketBuyer Personas Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim Kraus
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Add to BasketApplied Marketing Analytics Using R
Gokhan Yildirim
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Add to BasketTransformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Consumer Behavior, Global Edition
Michael R. Solomon
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Add to BasketResponsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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