Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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People in Delivery
Shalini Vallepur
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Harriet Posner
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Sales Pitch : How to Craft a Story to Stand Out and Win
April Dunford
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Cashvertising Online : How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
Drew Eric (Drew Eric Whitman) Whitman
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Brand Storytelling : Put Customers at the Heart of Your Brand Story
Miri Rodriguez
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Lindsay (DonorsChoose, USA) Karchin
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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High-Impact Content Marketing : Strategies to Make Your Content Intentional, Engaging and Effective
Purna Virji
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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B2B Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth
Simon Hall
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The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Paul Hague
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The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.
Richard Woods
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Content and Copywriting : The Complete Toolkit for Strategic Marketing
Margo (Florida International University, USA) Berman
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Auditing Transformation : Regulation, Digitalisation and Sustainability
Jan Marton
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The Fundamentals of Fashion Filmmaking
Nilgin (Freelance writer and educator) Yusuf
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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