Business to Business Marketing Management : A Global Perspective
Alan Zimmerman
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Business to Business Marketing Management : A Global Perspective
Alan Zimmerman
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
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Summary of Paul Smith's Sell with a Story
IRB Media
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Summary of Seth Godin's This is Marketing
IRB Media
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Summary of Donald Miller's Building a StoryBrand
IRB Media
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Summary of Gary Halbert & Bond Halbert's The Boron Letters
IRB Media
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Summary of Stephan Schiffman's The 25 Most Common Sales Mistakes and How to Avoid Them
IRB Media
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Summary of Ulrik Lehrskov-Schmidt's The Pricing Roadmap
IRB Media
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Summary of Matthew Dixon's The Effortless Experience
IRB Media
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Summary of Robert McKee & Thomas Gerace's Storynomics
IRB Media
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Summary of Marty Neumeier's The Brand Gap
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Summary of B. Joseph Pine II & James H. Gilmore's The Experience Economy, With a New Preface by the Authors
IRB Media
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Summary of Leah Buley's The User Experience Team of One
IRB Media
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