Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Principles of Marketing, Global Edition
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Key Concepts in Marketing
Jim Blythe
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Jim Blythe
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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High Visibility, Third Edition : Transforming Your Personal and Professional Brand
Irving Rein
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CIM Coursebook Marketing Essentials
Jim Blythe
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, Global Edition
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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