Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Key Account Management : The Definitive Guide
Diana Woodburn
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Key Account Management : The Definitive Guide
Diana Woodburn
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Marketing and Finance : Creating Shareholder Value
Malcolm McDonald
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Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Principles of Marketing, Global Edition
Philip Kotler
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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High Visibility, Third Edition : Transforming Your Personal and Professional Brand
Irving Rein
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Marketing Due Diligence : Reconnecting Strategy to Share Price
Malcolm McDonald
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Marketing in a Nutshell : Key Concepts for Non-specialists
Mike Meldrum
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Marketing Due Diligence : Reconnecting Strategy to Share Price
Malcolm McDonald
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Market Segmentation : How to do it, how to profit from it
Malcolm McDonald
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Marketing Plans : How to prepare them, how to use them
Malcolm McDonald
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Key Customers : How to Manage Them Profitably
Malcolm McDonald
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Marketing Plans : How to prepare them, how to use them
Malcolm McDonald
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Marketing and Finance : Creating Shareholder Value
Malcolm McDonald
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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