Relationship Marketing in the Digital Age
Robert Palmatier
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Why Men Marry Some Women and Not Others : How to Increase Your Marriage Potential by Up to 60%
John T. Molloy
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Essentials of Marketing Research
Naresh K. Malhotra
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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YouTube, The Home of Vlogging : The rise of video on demand
50minutes
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Doing Research Projects in Marketing, Management and Consumer Research
Chris Hackley
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Understanding Children as Consumers
David Marshall
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Customer Analytics For Dummies
Jeff Sauro
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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Qualitative Consumer and Marketing Research
Russell Belk
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