Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Building Customer-brand Relationships
Don E. Schultz
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Stated Choice Methods : Analysis and Applications
Jordan J. Louviere
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The Challenge for Japanese Multinationals : Strategic Issues for Global Management
H. Takahashi
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A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
P. Donze
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Market Analysis : Assessing Your Business Opportunities
William Winston
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The Handbook of Brand Management Scales
Lia Zarantonello
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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None Agricultural Price Formation in Theory and Reality
Ulrich Koester
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Intellectual Property in Chemistry : A Guide to Applying for and Obtaining a Patent for Graduate Students and Postdoctoral Scholars
Nelson (Institute of Chemistry, University of Campinas, Brazil) Duran
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Intellectual Property in Chemistry : A Guide to Applying for and Obtaining a Patent for Graduate Students and Postdoctoral Scholars
Nelson (Institute of Chemistry, University of Campinas, Brazil) Duran
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Review of Marketing Research
Naresh K. Malhotra
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