Summary of Stephan Schiffman's The 25 Most Common Sales Mistakes and How to Avoid Them
IRB Media
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Summary of Ulrik Lehrskov-Schmidt's The Pricing Roadmap
IRB Media
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Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Key Account Management : The Definitive Guide
Diana Woodburn
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Key Account Management : The Definitive Guide
Diana Woodburn
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Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Marketing and Finance : Creating Shareholder Value
Malcolm McDonald
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Summary of Paul Smith's Sell with a Story
IRB Media
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Summary of Seth Godin's This is Marketing
IRB Media
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Summary of Donald Miller's Building a StoryBrand
IRB Media
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Summary of Gary Halbert & Bond Halbert's The Boron Letters
IRB Media
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Marketing - The Retro Revolution
Stephen Brown
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Time, Space, and the Market : Retroscapes Rising
Stephen Brown
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Time, Space, and the Market : Retroscapes Rising
Stephen Brown
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Marketing Due Diligence : Reconnecting Strategy to Share Price
Malcolm McDonald
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Marketing in a Nutshell : Key Concepts for Non-specialists
Mike Meldrum
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Marketing Due Diligence : Reconnecting Strategy to Share Price
Malcolm McDonald
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Market Segmentation : How to do it, how to profit from it
Malcolm McDonald
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