Basics Advertising 01: Copywriting
Mr Rob Bowdery
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Crisis Communication : Managing Stakeholder Relationships
Audra Diers-Lawson
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GDPR : How To Achieve and Maintain Compliance
Mark Foulsham
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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The Dark Side of Marketing Communications : Critical Marketing Perspectives
Tim Hill
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The New Positioning: The Latest on the World's #1 Business Strategy
Jack Trout
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The 11 Immutable Laws of Internet Branding
Al Ries
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Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Joseph Jaffe
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Video Game Marketing : A student textbook
Peter Zackariasson
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Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Positioning the Brand : An Inside-Out Approach
Rik Riezebos
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Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Unlabel : Selling You Without Selling Out
Marc Ecko
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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