Summary: Positioning: The Battle for Your Mind
BusinessNews Publishing
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Get Over Your Damn Self : The No-BS Blueprint to Building A Life-Changing Business
Romi Neustadt
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Paul W. Farris
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Service Design for Business : A Practical Guide to Optimizing the Customer Experience
Ben Reason
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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Summary: The 22 Immutable Laws of Marketing
BusinessNews Publishing
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Fascinate : How to Make Your Brand Impossible to Resist
Sally Hogshead
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Ten Principles Behind Great Customer Experiences, The
Matt Watkinson
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Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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From Impossible to Inevitable : How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
Aaron Ross
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They Ask, You Answer : A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Marcus Sheridan
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Marketing 5.0 : Technology for Humanity
Philip Kotler
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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Successful Key Account Management in a Week : Be a Brilliant Key Account Manager in Seven Simple Steps
Grant Stewart
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Complete Guide to B2B Marketing, The : New Tactics, Tools, and Techniques to Compete in the Digital Economy
Kim Ann King
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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Attention! This Book Will Make You Money : How to Use Attention-Getting Online Marketing to Increase Your Revenue
Jim F. Kukral
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Brand the Change : The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Anne Miltenburg
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