Consumer Behavior, Global Edition
Leon G. Schiffman
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The Business Model Canvas : Let your business thrive with this simple model
50minutes
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Summary of The Innovator's Dilemma : by Clayton M. Christensen | Includes Analysis
. IRB Media
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Summary: Building Strong Brands
BusinessNews Publishing
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Summary: The Discipline of Market Leaders
BusinessNews Publishing
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Summary: Moments of Truth
BusinessNews Publishing
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Summary: Epic Content Marketing
BusinessNews Publishing
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Maslow's Hierarchy of Needs : Gain vital insights into how to motivate people
50minutes
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
S. Vandermerwe
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Successful Key Account Management in a Week : Be a Brilliant Key Account Manager in Seven Simple Steps
Grant Stewart
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Summary: You Can't Lead with Your Feet on the Desk
BusinessNews Publishing
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Business Process Mapping : Improving Customer Satisfaction
J. Mike Jacka
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Successful Customer Service : Get Brilliant Results Fast
Pauline Rowson
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Strategic Customer Management : Strategizing the Sales Organization
Nigel F Piercy
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Summary: What Clients Love
BusinessNews Publishing
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Summary: Shaping the Game
BusinessNews Publishing
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Summary: The Referral Engine
BusinessNews Publishing
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