Brand Flip, The : Why customers now run companies and how to profit from it
Marty Neumeier
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Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success
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This is Marketing : You Can t Be Seen Until You Learn To See
Seth Godin
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Corporate Communication : A Guide to Theory and Practice
Joep Cornelissen
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Traction : How Any Startup Can Achieve Explosive Customer Growth
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Robert F. Lusch
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Corporate Communication : A Guide to Theory and Practice
Joep Cornelissen
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The Oxford Handbook of Strategic Sales and Sales Management
David W. Cravens
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Why Fonts Matter : a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
Sarah Hyndman
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Copywriting For Beginners Guide : The Ultimate Copywriter's Handbook to Writing Powerful Advertising, Sales and Marketing Copy
Robert Alderman
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Applied Multivariate Statistical Analysis : Pearson New International Edition
Richard A. Johnson
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The Effortless Experience : Conquering the New Battleground for Customer Loyalty
Matthew Dixon
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Marketing Plans for Services : A Complete Guide
Malcolm McDonald
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Big Data Demystified : How To Use Big Data, Data Science And Ai To Make Better Business Decisions And Gain Competitive Advantage
David Stephenson
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The Challenger Customer : Selling to the Hidden Influencer Who Can Multiply Your Results
Matthew Dixon
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Public Relations: Strategies and Tactics, Global Edition
Dennis L. Wilcox
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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Linda Richardson
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