Netnography : The Essential Guide to Qualitative Social Media Research
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Subscribed : Why the Subscription Model Will Be Your Company s Future and What to Do About It
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Engage!, Revised and Updated : The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Brian Solis
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What Customers Want (PB) : Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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The Oxford Handbook of Strategic Sales and Sales Management
David W. Cravens
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ROI of Social Media : How to Improve the Return on Your Social Marketing Investment
Guy Powell
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Understanding Public Relations : Theory, Culture and Society
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ZAG : The #1 Strategy of High-Performance Brands
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Customer Experience Manual, The : How to design, measure and improve customer experience in your business
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The Icarus Deception : How High Will You Fly?
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Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing
Bryan Eisenberg
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Risk Issues and Crisis Management in Public Relations : A Casebook of Best Practice
Michael Regester
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Alchemy : The Surprising Power of Ideas That Don't Make Sense
Rory Sutherland
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Project Stakeholder Management
Pernille Eskerod
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Netnography : The Essential Guide to Qualitative Social Media Research
Robert V Kozinets
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How I Raised Myself From Failure to Success in Selling
Frank Bettger
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