Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Extraordinary Popular Delusions and the Madness of Crowds : Vol.1-3
Charles MacKay
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The Age of Addiction : How Bad Habits Became Big Business
David T. Courtwright
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Love, Money, and Parenting : How Economics Explains the Way We Raise Our Kids
Matthias Doepke
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Give Yourself a Nudge : Helping Smart People Make Smarter Personal and Business Decisions
Ralph L. (Duke University, North Carolina) Keeney
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Conformity : The Power of Social Influences
Cass R. Sunstein
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The Culture of Contentment
John Kenneth Galbraith
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Cents and Sensibility : What Economics Can Learn from the Humanities
Gary Saul Morson
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ESG Matters : How to Save the Planet, Empower People, and Outperform the Competition
Dr Debra Brown
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Choosing Not to Choose : Understanding the Value of Choice
Cass R. Sunstein
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Under the Influence : Putting Peer Pressure to Work
Robert H. Frank
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Behavioral Economics : The Basics
Philip (City University, London, UK) Corr
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Ethics of Influence : Government in the Age of Behavioral Science
Cass R. Sunstein
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Economics for the Curious : Inside the Minds of 12 Nobel Laureates
R. Solow
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Neuroscience for Leadership : Harnessing the Brain Gain Advantage
T. Swart
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The Origins of Unfairness : Social Categories and Cultural Evolution
Cailin (Associate Professor, Associate Professor, University O'Connor
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Nudge, Nudge, Think, Think : Experimenting with Ways to Change Citizen Behaviour,
Peter (Professor of Public Policy) John
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Minds Wide Shut : How the New Fundamentalisms Divide Us
Gary Saul Morson
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The Customer-Base Audit : The First Step on the Journey to Customer Centricity
Peter Fader
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What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
Melina Palmer
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The Things We Love : How Our Passions Connect Us and Make Us Who We Are
Aaron Ahuvia
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Choosing Not to Choose : Understanding the Value of Choice
Cass R. Sunstein
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