Essential Knowledge for the Aspiring Media Professional
John Zaffuto
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard Hastings
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard Hastings
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Producing Graphic Media for Sports : New Horizons and Possibilities for the Motion Media Specialist
John S. Zaffuto
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Producing Graphic Media for Sports : New Horizons and Possibilities for the Motion Media Specialist
John S. Zaffuto
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How to Succeed in a PR Agency : Real Talk to Grow Your Career & Become Indispensable
Kristin Johnson
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How to Succeed in a PR Agency : Real Talk to Grow Your Career & Become Indispensable
Kristin Johnson
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Immersive Longform Storytelling : Media, Technology, Audience
David Dowling
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Immersive Longform Storytelling : Media, Technology, Audience
David Dowling
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Advertising: A Very Short Introduction
Winston Fletcher
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Advertising: A Very Short Introduction
Winston Fletcher
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The Persuasion Industries : The Making of Modern Britain
Steven McKevitt
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Buyways : Billboards, Automobiles, and the American Landscape
Catherine Gudis
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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The Muy buenas noches : Mexico, Television, and the Cold War
Celeste Gonzalez de Bustamante
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Beyond Broadband Access : Developing Data-Based Information Policy Strategies
Richard D. Taylor
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