Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Advertising Explained (RLE Advertising)
Dennis Caton
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Outdoor Advertising (RLE Advertising)
Richard Nelson
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Commercial Advertising (RLE Advertising)
Thomas Russell
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Workplace Culture in Mass Communication Industries
Martina Topic
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Workplace Culture in Mass Communication Industries
Martina Topic
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Advertising and the World Wide Web
David W. Schumann
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Advertising and the World Wide Web
David W. Schumann
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