Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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Data-Driven Public Relations Research : 21st Century Practices and Applications
Jim Eggensperger
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Data-Driven Public Relations Research : 21st Century Practices and Applications
Jim Eggensperger
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Advertising in MENA Goes Digital
Ilhem Allagui
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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The Religious Dimensions of Advertising
T. Sheffield
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Advertising : Its Business, Culture and Careers
Andy Tibbs
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Marketing and Advertising
Lucia Stuart, Morgan Wheaton
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