Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Internal Communication and Employer Brands
Ana Tkalac (University of Zagreb, Croatia) Vercic
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
Patrizia (University of Insubria, Italy) Gazzola
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Sustainability Marketing : A Global Perspective
Frank-Martin (Technical University of Munich, Germany) Belz
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Fundamentals of Marketing
Paul (Professor of Political Marketing and Associate Dean (Bus Baines
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Customer Xperience Leadership: A Blueprint To Maximize Performance
Nadav (The Center Of Xperience Leadership, Israel) Goldschmidt
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Fashion Buying and Merchandising : The Fashion Buyer in a Digital Society
Rosy (University of Manchester, UK) Boardman
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Destination Marketing : Essentials
Steven (University of Queensland, Australia) Pike
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Sustainable Event Management : A Practical Guide
Meegan (The Green Event Guide, Australia) Jones
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Sustainable Event Management : A Practical Guide
Meegan (The Green Event Guide, Australia) Jones
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Branding in Governance and Public Management
Jasper (Erasmus University Rotterdam, The Netherlands) Eshuis
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Sponsorship in Marketing : Effective Partnerships in Sports, Arts and Events
T. Bettina (University of Oregon, USA) Cornwell
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Destination Marketing : Essentials
Steven (University of Queensland, Australia) Pike
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Creative Arts Marketing
Liz Hill
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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Customer Service Marketing : Managing the Customer Experience
Edwin N. (Rochester Institute of Technology, USA) Torres
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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