Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Brand Management In A Week : How To Be A Successful Brand Manager In Seven Simple Steps, Paperback Book

Brand Management In A Week : How To Be A Successful Brand Manager In Seven Simple Steps Paperback

Paperback

Item not Available

Description

The ability to manage your brand successfully is crucial to anyone who wants to advance their career. Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in.

There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!Sunday: Determine your brand focusMonday: Define your brand strategyTuesday: Express your brand itentityWednesday: Evolve your brand cultureThursday: Build your employer brandFriday: The importance of designSaturday: Sustaining the brand

Information

Other Formats

Save 20%

£7.99

£6.39

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information