Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »

hive.co.uk

0 items Basket

Click here to login

My Account

Free home delivery in the UK or...
...visit your chosen bookshop to collect!

Books
- - Genres
- - Browse
  - Featured
  - Popular Universes
- - Offers (Discounts up to)
- - Seasonal Features
eBooks
- - eBook Genres
- - Browse
  - Featured
- - Offers
eAudiobooks
- - eAudiobook Genres
- - Browse
  - Featured
- - Offers
DVD & Blu-ray
- - Genres
    - Action/Adventure
    - Children's
    - Comedy
    - Documentaries
    - Drama
    - Family
    - General
    - Horror
    - Science Fiction
    - Thriller
    - TV Series
    - Westerns & War
- - Browse
  - Browse by Actor
- - Popular TV Shows
- - Offers
CD & Vinyl
- - Music Genres
    - Blues
    - Classical
    - Country
    - Dance
    - Easy Listening
    - Folk
    - Jazz
    - Metal
    - R&B/Soul
    - Rap/Hip Hop
    - Rock & Pop
    - Soundtracks
    - See all in CD
- - Explore Vinyl
    - Blues
    - Classical
    - Country
    - Dance
    - Folk
    - Jazz
    - Metal
    - R&B/Soul
    - Rap/Hip Hop
    - Rock & Pop
    - Soundtracks
    - Easy Listening
    - See all in Vinyl
- - Browse
- - Offers
Gifts
- - Gifts & Merchandise
- - Stationery
- - Pop Culture
  - Featured
- - Offers
Offers
- - Books on Offer
- - Gifts on Offer
- - Entertainment on Offer

Free home delivery in the UK or...
...visit your chosen bookshop to collect!

Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche : Eine Empirische Analyse Paperback / softback

by Frank Habann, Frank Huber, Heinz-Werner Nienstedt, Julia Reinelt

Paperback / softback

Out of stock

Description

Die Autoren analysieren die Erfolgsfaktoren der Markenerweiterung von Zeitungen.

Sie zeigen, dass der Erfolg wesentlich von der Starke der Muttermarke und dem Produktfit abhangt und dass Stammleser weniger offen gegenuber Markenerweiterungen sind.

Information

Out of stock
Format:Paperback / softback
Pages:163 pages, XV, 163 S.
Publisher:Gabler
Publication Date:28/08/2008
Category:
- Sales & marketing
ISBN:9783834912282

£49.99

Out of stock

Add to Basket

Free Home Delivery

on all orders

Pick up orders

from local bookshops

Information

Out of stock
Format:Paperback / softback
Pages:163 pages, XV, 163 S.
Publisher:Gabler
Publication Date:28/08/2008
Category:
- Sales & marketing
ISBN:9783834912282

© Hive Store Ltd 2024. (hive.co.uk) is registered in England. Company number: 07300106. VAT number: 444950437.
Registered address: 1 Whittle Drive, Eastbourne, East Sussex, BN23 6QH.

Menu

Genres

Browse

Featured

Popular Universes

Offers (Discounts up to)

Seasonal Features

eBook Genres

Browse

Featured

Offers

eAudiobook Genres

Browse

Featured

Offers

Genres

Browse

Browse by Actor

Popular TV Shows

Offers

Music Genres

Explore Vinyl

Browse

Offers

Gifts & Merchandise

Stationery

Pop Culture

Featured

Offers

Books on Offer

Gifts on Offer

Entertainment on Offer

Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche : Eine Empirische Analyse Paperback / softback

by Frank Habann, Frank Huber, Heinz-Werner Nienstedt, Julia Reinelt

Description

Information

Free Home Delivery

Pick up orders

Information

Newsletter

Our Company

Helpful Links

Connect

Bookshop Finder