Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Identifikation und Erklarung von Markenerosion, Paperback / softback Book

Identifikation und Erklarung von Markenerosion Paperback / softback

Part of the Schriftenreihe Der Hhl - Leipzig Graduate School of Management series

Paperback / softback

Item not Available

Description

Oliver Klante ubertragt das kaufverhaltenstheoretische Grundmodell auf das Thema Markenerosion und untersucht, wie sich Markenerosion erkennen und erklaren lasst.

Auf dieser Basis zeigt er Handlungsalternativen zu ihrer Vermeidung und Verringerung auf.

Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:298 pages, 7 black & white illustrations, 9 black & white tables
  • Publisher:Deutscher Universitats-Verlag
  • Publication Date:
  • Category:
  • ISBN:9783824479481
Save 16%

£64.99

£53.95

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:298 pages, 7 black & white illustrations, 9 black & white tables
  • Publisher:Deutscher Universitats-Verlag
  • Publication Date:
  • Category:
  • ISBN:9783824479481