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In-Supplier Versus Out-Supplier, Paperback / softback Book

In-Supplier Versus Out-Supplier Paperback / softback

Part of the Business-to-business-marketing series

Paperback / softback

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Description

Sandra Luthardt untersucht am Beispiel industrieller Markte, welche Faktoren den Verbleib beim bisherigen Anbieter (In-Supplier) bzw. den Wechsel zu einem neuen Anbieter (Out-Supplier) beeinflussen.

Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher fur die Entscheidung uber einen Anbieterwechsel vorentscheidend ist.

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  • Item not Available

  • Format:Paperback / softback
  • Pages:273 pages, 12 black & white illustrations, 45 black & white tables
  • Publisher:Deutscher Universitats-Verlag
  • Publication Date:
  • Category:
  • ISBN:9783824479559
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Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:273 pages, 12 black & white illustrations, 45 black & white tables
  • Publisher:Deutscher Universitats-Verlag
  • Publication Date:
  • Category:
  • ISBN:9783824479559

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