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Proven Strategies in Competitive Intelligence : Lessons from the Trenches, Hardback Book

Proven Strategies in Competitive Intelligence : Lessons from the Trenches Hardback

Edited by John F. Prescott, Stephen H. Miller

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies.

Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI teamNumerous case studies vividly illustrating cutting-edge CI techniques in action

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£60.00

£46.25

Available to Order - This title is available to order, with delivery expected within 2 weeks
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