Mastering Marketing CD-ROM
by Active Learning Technologies
CD-ROM
Description
Appropriate for undergraduate Marketing courses. Mastering Marketing is an interactive multimedia CD-ROM that uses video and interactive exercises to help students link the theory they learn in class with realistic business situations.
The episodes and interactive exercises on the CD are based on CanGo, a fictional e-commerce startup that sells a variety of entertainment products and services online.
The episodes show students how all the functional areas of business work together to ensure the growth of the company as well as how to apply business theories to CanGo's daily operations.
Information
-
Item not Available
- Format:CD-ROM
- Publisher:Pearson Education (US)
- Publication Date:19/01/2001
- Category:
- ISBN:9780130600110
Information
-
Item not Available
- Format:CD-ROM
- Publisher:Pearson Education (US)
- Publication Date:19/01/2001
- Category:
- ISBN:9780130600110