Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Realistic Business Forecasting, Paperback / softback Book

Realistic Business Forecasting Paperback / softback

Paperback / softback

Out of stock

Description

‘Realistic Business Forecasting’ bridges the gap between the academic methodology of forecasting and the practical application of these techniques in any business. There are plenty of books which cover topics of business strategy, such as an assessment of political and legal influences on an industry (a PEST analysis) or an analysis of the market and competitors. Similarly, people wishing to find books on the topic of forecasting will find an abundance of books which go into detail on a wide array of techniques. What Adam felt was missing was a text which blended these two issues; for example, once a firm has determined that a country’s economy is likely to weaken and its currency is expected to decline, how can this information be quantified and incorporated into a practical business strategy?

In business, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is not an academic exercise, it is a means to build on a company’s strengths, relative to its competitors. It is conducted to eliminate (or at least mitigate) relative weaknesses and assess factors in the macro-environment which the firm can use to its advantage, or against which it can build defences. The missing link is how all these factors are related to forecasting and this book provides that link.

A critical part of any project is whether it is economically viable, but too many organisations leave the forecasting element as an afterthought. Adam Simmons has combined his commercial and academic experience to overcome this problem.

He has created a practical and accessible guide for any business large or small, in any sector, to help them build their strategies, in advance, based on ‘Realistic Business Forecasting’.

Information

£42.50

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information