Transnational Audiences : Media Reception on a Global Scale Hardback
by Adrian (Waikato University) Athique
Part of the Global Media and Communication series
Hardback
Description
In an interactive and densely connected world, transnational communication has become a central feature of everyday life.
Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame.
In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:224 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:01/04/2016
- Category:
- ISBN:9780745670218
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:224 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:01/04/2016
- Category:
- ISBN:9780745670218
