Rising Consumer Materialism : A Threat to Sustainable Happiness EPUB
by Afia Khalid, Faisal Qadeer
Part of the Routledge Focus on Business and Management series
EPUB
Description
Rising Consumer Materialism presents a theoretical advancement of materialism research.
It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.
This study examines the pre-planned purchase process as the primary step towards satisfactory consumption.
The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns.
Therefore, the book offers practical solutions to problems such as loneliness and unhappiness.
It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society.
Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing.
Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness.
The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:122 pages, 11 Tables, black and white; 5 Line drawings, black and white; 5 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:03/11/2017
- Category:
- ISBN:9781351256902
Other Formats
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Information
-
Download - Immediately Available
- Format:EPUB
- Pages:122 pages, 11 Tables, black and white; 5 Line drawings, black and white; 5 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:03/11/2017
- Category:
- ISBN:9781351256902
