The Management of Intangibles : The Organisation's Most Valuable Assets PDF
by Ahmed Bounfour
Part of the Routledge Advances in Management and Business Studies series
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Description
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:336 pages
- Publisher:Taylor and Francis
- Publication Date:01/06/2002
- Category:
- ISBN:9780203465035
Other Formats
- Hardback from £140.00
- EPUB from £38.69
- Paperback / softback from £42.99
Information
-
Download - Immediately Available
- Format:PDF
- Pages:336 pages
- Publisher:Taylor and Francis
- Publication Date:01/06/2002
- Category:
- ISBN:9780203465035
