Strategic Place Branding Methodologies and Theory for Tourist Attraction PDF
Edited by Ahmet Bayraktar, Can Uslay
Part of the Advances in Hospitality, Tourism, and the Services Industry series
Description
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population.
Strategic Place Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding.
Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:394 pages
- Publisher:IGI Global
- Publication Date:15/08/2016
- Category:
- ISBN:9781522505808
Information
-
Download - Immediately Available
- Format:PDF
- Pages:394 pages
- Publisher:IGI Global
- Publication Date:15/08/2016
- Category:
- ISBN:9781522505808